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consumer goods marketing

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  • Fast moving consumer goods — Soft drinks are FMCGs Fast moving consumer goods (FMCG)  – or Consumer Packaged Goods (CPG) – are products that are sold quickly and at relatively low cost. Examples include non durable goods such as soft drinks, toiletries, and grocery …   Wikipedia

  • Fast Moving Consumer Goods — Schnelldrehende Produkte, auch Fast Moving Consumer Goods (FMCG), Fast Moving Consumer Products oder Renner genannt, sind Warengüter, die schnell im Verkaufsregal wechseln bzw. rotieren. Darunter fallen Konsumgüter des täglichen Bedarfs, wie… …   Deutsch Wikipedia

  • marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… …   Universalium

  • Marketing mix modeling — is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics. It… …   Wikipedia

  • Marketing-mix models — measure the impact of marketing activities, competitive effects and market environment on sales of a product. This method is extensively used in Consumer Packaged Goods (CPG) industry, although it is now being adopted in retail, telecom and… …   Wikipedia

  • Marketing mix — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Marketing Science Institute — Founded in 1961, the Marketing Science Institute (MSI) is a corporate membership based organization dedicated to bridging the gap between marketing theory and business practice. Leading researchers from universities worldwide participate in MSI… …   Wikipedia

  • goods — A category of personal property defined by Article 9 of the UCC. Sometimes called tangible goods. Further divided into consumer goods, equipment, farm products, and inventory. American Banker Glossary * * * goods goods [gʊdz] noun [plura …   Financial and business terms

  • Consumer complaint — This article is about Reports filed by consumers who are dissatisfied with a business transaction and/or interaction.. For the consumers in biology, see Heterotroph …   Wikipedia

  • Consumer Affairs — ▪ 1995       The signing of the General Agreement on Tariffs and Trade on April 15, 1994, was one of the year s most significant events for consumers everywhere. In theory, consumers stood to benefit from freer trade, in the form of more products …   Universalium

  • consumer — n. 1 a person who consumes, esp. one who uses a product. 2 a purchaser of goods or services. Phrases and idioms: consumer durable a household product with a relatively long useful life (e.g. a radio or washing machine). consumer goods goods put… …   Useful english dictionary

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